Cadillac prepares 2 premium models for the European market
Even if it tried unsuccessfully to debut on the European premium segment cars, Cadillac is not giving up. The American car manufacturer will try for the third time in 15 years to re-enter the European market.
Dan Ackerson, GM’s executive director, said: “The only thing we can do is to try, try and then try again introducing Cadillac in Europe. ” Ackerson put the failure of Cadillac on the European premium brands, which by their excellence make almost impossible the Cadillac’s success in Europe.
The General Motors subsidiary plans to introduce a new premium model for the European market, based on the XTS concept, presented this year at the Geneva Motor Show. The luxury sedan has a little more pleasant design line in an effort to ingratiate itself with the European premium models.
The new Cadillac model will be positioned above the current CTS, and will be a rival to the BMW 5 Series. The American range will include a smaller model, positioned below the CTS and potentially rival to the BMW 3 Series. With these models, Cadillac might try to shake the supremacy of the Germans on the premium model cars.
